tedheads
Do you know what Ted is? Tedheads, a term I came up with all on my own
this week, describes members of the Ted marketing crew. Dressed in
"marigold" shirts and piling out of a "marigold" limo, they show up at
local events, Starbucks, and other people-friendly locations talking about
Ted and handing out Ted flyers.
Ted. Part of United. United Airlines.
Ted is a new airline-within-an-airline. Kind of like Delta's Song. United
hopes that Ted will attract... um, well, I'm not at all sure who they hope
to attract. Ted features all-coach seating and no on-board ammenities
(JetBlue, Frontier, and Song have live TV at each seat and a variety of
snacks).
Already, unhappy Ted travelers have started to complain.
href="http://www.dontflyted.com/">DontFlyTed.com is one extreme
example of an unhappy United frequent flier.
Ted can't win the airline fare wars. Ted can't beat Southwest (and JetBlue
and Frontier and America West and AirTran and Spirit) at Southwest's game.
Ted is the dismal hope of a failing airline. Ted should not exist.
United tried this once -- it was called Shuttle by United and flew up and
down the West coast. Delta tried it too -- Delta Express. US Airways had
MetroJet. Those three airlines-within-an-airline failed, Ted won't be any
different.
But still, Ted bought me a venti coffee and muffin at Starbucks on
Sunday...
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